Business Coach or Digital Coach?
When people hear the word coach, they often think of someone asking clever questions that lead you to find your own answers.
That’s how coaching traditionally worked: the coachee always had the answers inside them, and the coach just helped tease them out.
But in business?
That model doesn’t always fit anymore.
🧠 What Does a Business Coach Actually Do?
A business coach helps you grow your business by focusing on strategy, mindset, and goals. They’ll help you plan, set targets, and stay accountable.
Things you can expect from a business coach:
Strategic direction
Goal setting
Accountability
Mentorship and mindset work
A safe space to vent and figure things out
There are some amazing business coaches out there — but there are also plenty of self-appointed “gurus”. Anyone can call themselves a coach these days, and that’s part of the problem.
💻 What Does a Digital Coach Do?
Now, let’s talk about what we do!
A digital coach helps you reach your business goals using digital tools, automation, and systems — basically, the tech that keeps your business running smoothly.
We’ll work with you to:
Identify what’s working (and what’s not) in your digital setup
Optimise your website, email marketing, and content
Automate the boring bits
Teach you how to use the right tools for your business
You’ll get the same kind of accountability, guidance, and support that a business coach offers — but with hands-on help and a lot more tech know-how.
Which One Do You Need?
This isn’t a competition.
It’s more like comparing apples and oranges. Both are great — but they serve different purposes.
A business coach will help you think better.
A digital coach will help you work better.
Most small business owners don’t need both. If you’re struggling to get visibility online, automate your systems, or just understand what all the tools do — that’s where we come in.
Next steps...
We believe that budget shouldn’t be a barrier to business.
So, whether you need help sorting your systems or just want to understand your own tech a bit better, we’ve got you.
Want to know what a Digital Coach actually does day-to-day?
Read: What Is a Digital Coach?
