Using Google Trends for SEO
If you’ve been with us for a while, you might remember the email ‘Lesley’s baps…’
No, it’s not what you think. 🙈
Whether you call it a bap, a barm, a muffin or a bread roll, we all have opinions on what that soft white carb should be called.
Nic swears by “barm”, Lesley says “baps”, and someone once said breadcake — which honestly is just wrong.
But here’s the thing:
Knowing what people call things — and what they’re searching for online — is one of the most underrated digital skills going.
What’s Trending (Literally)?
Yesterday, we ran a Pick & Fix Masterclass showing our members exactly how to use Google Trends to figure out what their ideal customers are really searching for online. It’s free, it’s powerful, and it’s weirdly addictive.
You can use it to:
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Compare terms (like “bap” vs “barm”) to see which is more searched
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Identify trends over time
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Check seasonality
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Find new content ideas based on real-time search data
🎯 There’s no point selling “barms” if everyone’s googling “baps”.
This search compares the popularity of “bap”, “bread roll” and “barm” across the UK over the last 90 Days. As you can see — “bap” wins.
Learn This (and More) Inside Pick & Fix
You get access to tools, training and support that helps you get found online without the headache. Including:
SODS – our email marketing quick-start guide
Googlies – our made-up name for taming the Google beast
SEO – how to be found online without paying for ads
And best of all is the accountability and co-working session every week.
