I know, I know… you’re sick to death of identifying your ideal client, but… most people don’t do it correctly. We are far too scared as business owners, of cutting out huge swathes of people from our markets if we create a very specific ideal client profile.
However… here’s the stuff that most people forget… you don’t just have to have one! We have 5/6 different ideal clients, and although our products remain the same – their problems and the way we present our solutions change.
For example, I sell washing powder to both busy female working parents and to eco-conscious single dads. My message to the first group would revolve around saving them time, making their lives easier. My message to the second group would provide a solution for the environmental guilt of using a washing machine, allow them to set an example to their children.
Same product, different problems.