Using what we learnt yesterday about our ideal clientsssssss, we can now speak to them directly using an About Me page on your website. Don’t worry if you have some very different ideal clients, you can say things like ‘Being a busy working mum is hard – we’ll help you save time on your laundry with Brand X, or maybe you’re eco-conscious and want to set a good example to your children – you’re in luck!’ .
Consumers recognise that we appeal to different people, you’re not going to put them off by acknowledging that.