WTF Is a Digital Coach Anyway?
When Lesley and I first joined forces, we knew what we wanted to do — we just didn’t know what to call it.
We’d heard the term “Digital Coach”, but weren’t sure it fit. We weren’t gurus. We weren’t traditional coaches. We were just two techy women helping small businesses get their digital stuff sorted.
Turns out, that’s exactly what a digital coach does.
What Does a Digital Coach Actually Do?
A digital coach helps you use digital tools to run your business more efficiently and confidently.
That includes:
Setting up websites, shops and email marketing
Integrating tools like Google Analytics, Zapier and MailerLite
Creating automation systems
Helping you understand what’s working — and what’s not
We don’t just tell you what to do. We show you how to do it, step by step.
Business Coach vs Digital Coach (Quick Recap)
Business coaches are brilliant for strategy, sales, and mindset.
Digital coaches are the ones you call when you need:
Help connecting your tech
A better online setup
Clarity on your systems and automation
It’s not one or the other — it’s about what your business needs right now.
The Tools We Use (and Teach)
We don’t believe in one-size-fits-all. Every client’s setup is different, but these are a few of our go-tos:
SEO & Optimisation:
Google Analytics, Search Console, Ubersuggest
Automation:
Zapier, Facebook Creator Studio, Later
Content Planning:
Google Sheets (our love language), HubSpot
Traffic Tracking:
Google Analytics, Meta Pixel
Driving Traffic:
Pinterest (yes, really), Instagram, Google, Shops
We’ll help you learn what each of these does — and which ones are actually worth your time.
Why Digital Coaches Matter
Most small businesses see tech as an add-on. We see it as the foundation.
Your website, your emails, your automations — they are your business.
We know tech can feel overwhelming, but when it’s done right, it’s personal, human, and powerful.
Digital Coaching
We believe that budget shouldn’t be a barrier to growing your business.
We offer free and paid support for businesses at every stage — from free resources and live events to our paid Pick & Fix Membership.
Because when you understand your tech, your business grows — simple as that.
Curious how we compare to traditional coaches?
